Nerissa Coyle McGinn Profile Image

I am a member of the Advanced Media and Technology Department at Loeb & Loeb.  The AMT Department is an interdisciplinary practice created to help companies to address and analyze issues they may face when employing not only traditional advertising but also advertising in emerging media and technology. My practice encompasses the areas of advertising and promotions, technology and digital media, privacy, security and data optimization, and intellectual property.

My trademark practice focuses on trademark clearance and counseling, as well as services for advanced media and advertising industry clients. My trademark clients include Turner Broadcasting – Cartoon Network, CNN, truTV, TBS and Turner Sports, for whom I handle all trademark clearances for the media company’s new shows, web properties, interstitials and sweepstakes. I also handle trademark work for the Wm. Wrigley Jr. Company and its confection brands. 

My advertising practice focuses on advertising in traditional and new media.  I handle advertising review for advertising agencies, large corporate clients, and several different professional sports teams including the New York Giants, the Chicago Bulls, and the Detroit Red Wings. 

On the privacy side, I work with digital companies and app developers to develop their privacy policies and practices.  In addition to my general privacy work, I also have a specialization on the collection and use of information from children. 

I also act as Loeb's first Chief Diversity Partner and the co-chair of Loeb's Diversity Committee.  In these roles, I oversee and implement the firm's diversity policies. 

Prior to joining Loeb & Loeb, I was an associate at Pattishall, McAuliffe where I focused on trademark litigation and Mayer, Brown & Platt where I was a general commercial litigator. 

Outside of Loeb, I also am active in several organizations including the International Trademark Association.  As the co-chair of INTA's Student Working Group, I launched INTA’s law student ambassador program, a scholarship for trademark lawyers to attend the Annual Meeting, and an entire day of programming at the Annual Meeting.  Now, as the vice-chair of the Tomorrow's Leader Award Sub-committee at INTA, I am one of the leaders of an effort to launch another scholarship program for young lawyers to attend INTA's Annual Meeting.  

On a personal level, I married my law school sweetheart, Jason Coyle, whom I met my first week at law school.  Jason no longer practices law.  Instead he has switched to the business side and runs a sports digital media company.  Jason and I have two children, Torie Coyle (6th grade) and Ty Coyle (4th grade) - who take up most (if not all) of our free time during the evenings and on the weekends. 

Partner and Chief Diversity Partner
Loeb & Loeb LLP
321 North Clark Street, Suite 2300
Chicago, IL 60654

Fellow Year


Areas of Practice

Entertainment & Media
Intellectual Property


Law Firm

Leadership Positions

Chief Diversity Partner Co-Chair Diversity Committee

Law School

Harvard Law School

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