I practice in the areas of advertising and marketing, consumer finance, e-commerce, data security and privacy, and intellectual property with particular experience in media and entertainment, financial services, fashion, and consumer products.

My advertising and marketing experience includes reviewing advertisements, advising on unfair and deceptive trade practices and issues relating to the Federal Trade Commission regulations and guidelines, as well as state and other regulatory laws. This experience includes reviewing advertisements in all print and online media including television, radio, print, and internet, including banner, mobile, and keyword advertising.

Matthew additionally works with clients to develop, review, and implement all aspects of promotions, including contests and sweepstakes. This work includes the drafting of contest rules and guidelines as well as the development and review of electronic and traditional advertising materials. 

I also counsel clients on wide variety of issues regarding developments in and compliance with laws regarding Internet and e-commerce, including payment system and consumer financial regulatory compliance as well as compliance with laws and regulations related to credit cards, debit cards, stored value cards, and electronic payments and transfers.  As part of this practice, I regularly work with clients to ensure compliance with financial privacy, privacy, and data security laws and regulations. 

I am also part of the Intellectual Property Group, where I work on a wide range of intellectual property matters, including trademark, copyright, right of publicity, counterfeiting, and domain name disputes.  I regularly assist clients with selecting, clearing, registering, and enforcing trademarks both domestically and abroad.  I also manage the international intellectual property clearance and enforcement for the consumer products division of a global entertainment company. 

matthew.mills@arentfox.com
Arent Fox LLP
1717 K Street, NW
Washington, DC, DC 20006
http://www.arentfox.com
LinkedIn
(202) 715-8582

Fellow Year

2016

Areas of Practice

Entertainment & Media
Intellectual Property
Marketing & Advertising
Privacy & Data Security

Industry

Law Firm

Leadership Positions

Arent Fox Employment Committee (2012-2016) Arent Fox Women's Initiative (2016-Present)

Law School

University of Pennsylvania Law School

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